To build on V Energy's positioning as 'The Massive Hit That Improves You A Bit', we released 14 million cans designed to teach the youth to be a bit better at few essential life skills. Essential life skills like 'Parallel Parking', 'Folding A Fitted Sheet' and 'Picking Llamas From Alpacas', of course. A simple scan of each can unlocked one of 24 individual 'how to' films.
Amongst others, we had the pleasure of working with Oscar-nominated animator Robertino Zambrano, YouTube megastars RackaRacka, comedy troupe Aunty Donna, and viral pranksters Woolshed.
To date, the content has been viewed over 80 million times and the 8 million V Skills cans sold out in just over a month. That’s a sales spike of 11%.
(Gold APAC Effies, Spikes 3 x Bronze, AWARD Award Silver x2, Bronze x 3, and finalists at One Show, NY Festival and Webbys)
Below is a selection of our favourite V Skills videos...