Incoming Australian Prime Minister Malcolm Turnbull's decision to remain in his current $52m home left Kirribilli House, the traditional home of the Aussie PM, empty. It was a decision that hit the headlines in a big way. Stayz, Australia's largest holiday home rental site, couldn't just stand by and let such a great property going to waste - so we put it up for rent, speculating as to it's many awesome features before tweeting 'Malc' directly.
With $0 spent, the campaign made headlines across the globe.
Here's how the listing appeared: