In a unique sponsorship deal with Cricket Australia, we placed the Rexona’s iconic tick under the arms of cricket umpires during the season.
Unlike the bog standard sponsorship, ‘Pitvertising’ meant the logo was only revealed during dramatic, high-stress moments when the umpires raised their arms. This media-first stunt was quickly picked up by news outlets and talked about around the globe.
(Spikes Outdoor Grand Prix, Spikes Gold, Silver & Bronze, Cannes Bronze & Shortlist, D&AD Finalists, One Show Gold & Finalists, AWARD Awards Gold, 5 x Silver, 2 x Bronze)